Biography: Lynda J. Roth

Lynda Roth is an Information Technology pioneer with a career that has spanned the decades from mainframes to client-server to digital technologies. Lynda spent the past 25 years transforming organizations as a Senior Technology Executive and Digital Economy Strategist.  She guides companies through transformations using digital technology to remain relevant in the 21st century economy, create a competitive advantage, accelerate business growth, and increase customer reach.

Lynda’s interest in business began at a young age working in the family HVAC business.  She began her career as a software developer in Fortune 500 companies which led her to IT management. She established her first technical consulting practice working with enterprises to implement financial, manufacturing and CRM applications.  While these systems advanced corporate transaction processing they left an information  void for management.  That observation inspired Lynda to launch a software/consulting firm.  She and her partners developed a business intelligence application to support executive decision making.

During the early years of her career her clients included Ralston Purina, Levi Strauss & Co., McDonnel Douglas Aerospace & Defense, American Medical International, First Interstate Bank, Saks Fifth Avenue, Shearson Lehman Hutton, American Express Bank, Glendale federal Bank, Aramark Uniform Services and Mattel Toy Company.

Later Lynda founded LJR Consulting Services to advise clients on the digital transformations they must make to attain their strategic and operational goals.  She has a unique capability to work with owners, management and team members to identify critical business challenges resulting from the massive business and societal shift in the digital economy.  She then successfully and economically delivers these solutions so her client companies will create significant long-term competitive advantage.  She has led teams to transform traditional businesses to remain relevant and increase corporate value in the digital economy.

Lynda is the author of  Digital Transformation – An Executive Guide to Survive and Thrive in the New Economy. She is also the past president and member of the Board of Directors of ACG101 (Association for Corporate Growth Ventura Chapter) and past Chair of the San Fernando Valley Chapter of the Institute of Management Consultants in Southern California.

Lynda loves to cruise in her high tech 2016 Corvette and join her Corvette Club on their rides. During football season Lynda spends Sunday afternoons in her girl-cave watching her favorite football team and sewing a new outfit.