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Digital Transformation: An Executive Guide to Survive and Thrive in the New Economy


Digital Technologies are impacting society in the 21st century the same way the industrial technologies impacted society in the 20th century. They are dramatically changing consumer behavior and expectations which is resulting in traditional industries being disrupted, traditional businesses being displaced and new industries being created. Executives of traditional companies must transform their business models to survive in the digital economy. In this book author Lynda J Roth

– describes how technology has been transforming society over the past 200 years and why the current digital technologies are so disruptive
– explains the digital technologies that are fueling the digital economy with stories of successful business applications
– describes the 7 key mistakes business executives are making in their digital transformation
– details the 5 key steps to a successful transformation from a traditional 20th century business to a thriving 21st century digital business.